Japanese giant Sony announced this week a decision to change its official name from ‘Sony Computer Entertainment’ to ‘Sony Interactive Entertainment’.

The tech titan announced the formation of a new company called Forward Works that will focus on smartphone games — a move that shadows a recent reshuffling by Nintendo who also recently announced a move into the smartphone gaming market.

According to tech site The Verge, “Forward Works marks a shift in strategy from the failed PlayStation Mobile initiative, which shut down last year.”

In an official statement from the company, Sony revealed Forward Works will produce “full-fledged game titles” using both PlayStation Characters and PlayStation intellectual property. The statement continued to say that the company will focus on users in Japan and the rest of Asia.