Known for his peculiar and edgy design sense, veteran fashion designer Tom Ford has yet again come up with a completely unorthodox concept that boggles your every sense. The design guru recently gave lipsticks, which are primarily associated with enhancing a woman’s lips, a whole new meaning after launching a beauty line exclusively inspired by the men in his life.

Named as ‘Lips & Boys’, this unique Estee Lauder-licensed beauty venture includes 50 miniature or as Ford calls them ‘clutch-sized’ lipsticks, each named after men that have either gone or are still very much present in Ford’s life.

“I like the idea of lipsticks named after boys. Why commit to one when you can have several?” said Ford, in an interview with the Fashion Spot. According to WWD, the collection will be available on Tom Ford’s website for just one day, on November 28th, and then in-stores from December 26th. It has a color palette based on nude browns, violets, reds, metallics and light pinks. Either a single lipstick shade or a package of three shades can be bought with a single lipstick priced at around 3300 PKR.

Apart from his love interests past and present, Ford has also named a few shades after his family including a candy pink shade named after his two-year old son Alexander, and a pink nude shade after his husband Richard. With an already-established lucrative clothing line, Ford is looking to make it big in the beauty industry as well, and giving competitors such as MAC and Clinique a run for their money!