Sticking to their motto of ‘thinking different’, Apple Inc. is gearing up to debut the relatively smaller iPhone 7.

The tech giant has been designing bigger phones of late, including the slimmer but wider iPhone 6 and the gargantuan iPhone 6 Plus. But the company will be taking the next step forward with what is sure to be a beauty of gadget, more similar in proportion to the iPhone 5s. iPhone sales have been tremendous since Apple increased the iPhone’s dimensions for the 6, 6s and 6 Plus, but CEO Tim Cook believes it’s time for a change.

Slated to be Apple’s thinnest phone ever at just 6mm thick, it will be housed in the same 7000 series aluminum casing found in the Apple watch.