While the ladies fight pitched battles over branded lawns, guys have a much easier option to turn to, and one that’s not merely going to last a season.

When you’re thinking of comfort, form and versatility, no other material fits the bill like classic linen, which is the ideal fabric choice for summer days. The fluidity of the fabric gives it an excellent feel and the cotton thread makes it breathe, keeping you cool – which is hands down the most important factor on sultry days.

Moreover, newer weaving techniques have developed a much more crease-resistant variety of linen, and it’s now available in a whole spectrum of colors that you can choose from – vintage white, aquamarine blue, bottle green, flaming red, bright yellow, classic black – you’ll only be limited by your imagination when you start stocking up on linen shirts.

Whether you buy fabric and get your linen shirts custom-made, or get them off the rack at retailers like Uniqlo or Marks & Spencer, or opt for high-end brands like Burberry, Ted Baker or Ralph Lauren, one thing’s for sure, you can bet on getting noticed in this trendy summer item.