Adidas is not too happy with luxury brand Marc Jacobs over alleged infringement of copyright. According to Law360, certain new sweaters (pictured on the right) have ripped off the iconic Adidas Three Stripe design (pictured on the left). Basically, Marc Jacobs’s sweaters have four white stripes running down the sleeves of is distinctly similar to Adidas’ three-striped version. Vogue UK states that these sweaters are part of the ‘Marc by Marc Jacobs’ collection. Adidas has also questioned the quality of these alleged rip-offs by the designer brand.
According to Complex, the lawsuit states, “Marc Jacobs’ use of confusingly similar imitations of Adidas’ Three-Stripe Mark is likely to deceive, confuse, and mislead purchasers and prospective purchasers into believing that the apparel sold by Marc Jacobs is manufactured by, authorized by, or in some manner associated with Adidas, which it is not. The likelihood of confusion, mistake, and deception engendered by Marc Jacobs’s infringement and dilution of Adidas’ mark is causing irreparable harm to the goodwill symbolized by the Three-Stripe Mark and the reputation for quality that it embodies.”
Millions of dollars have been spent by the sportswear juggernaut to promote their trademark and it has become a symbolism of their brand worldwide. Complex states that Adidas is “seeking monetary or statutory damages and an injunction to halt the production and selling of the sweaters.” Marc Jacobs or his representatives have not responded to the lawsuit.