Digital journalists the World over have long been documenting the decline of the print medium with the general consensus leading to ‘Print is Dead’. Digital is the future with social media platforms like Twitter and Facebook now stepping in for traditional news distribution outlets. But at a time of unprecedented change, when virtually the whole world has written off the archaic medium as obsolete, one man steps up to the plate to prove otherwise!

Meet Tyler Brûlé, Founder & Editor-in-Chief of Monocle, the hottest and hippest global affairs magazine of the last decade. The London-based publication that covers everything from film to travel to fashion, is published 10 times-a-year and sells around 73,000 copies most of which according to the London Evening Standard, are sold outside the UK.

The global media brand started out with a reported £3 million in the bank, and today comprises of a magazine, web, broadcast, retail and café divisions. Earlier in the year Japanese media giant Nikkei Inc. bought a minority stake in the company, skyrocketing its value to an eye-watering £70 million ($115 million).

So just who is this publishing Houdini?

Brûlé, a 45-year-old journalist-turned-entrepreneur stepped into the field of journalism when he moved to the UK from Canada and started training with the BBC. Before he knew it, he was writing columns for all the top publications including the Guardian, the Sunday Times and Vanity Fair. After recovering from two gunshot wounds caused by a sniper attack while covering the Afghan War for German magazine Focus, Brûlé decided to move back to London and launch Wallpaper* – a culture and lifestyle magazine that took the publishing world by a storm with its edgy and incisive editorial content. In 1997, Brûlé sold Wallpaper* to Time Warner for £1 million, and stayed with the magazine until his official departure in 2002. His focus then turned to his advertising agency, Winkreative, which Brûlé had launched four years earlier and already boasted a number of big name clients including: American Express, British Airways and BlackBerry.

Monocle was launched in 2006 – a project that Brûlé believes he always wanted to do, with a carefully designed strategy based around developing a global media brand that would stand out through its mix of smart journalism, international awareness and cutting-edge design. In many ways the publication represents the jet-setter lifestyle of Brûlé himself. Monocle takes you from one terminus to another through its stunningly visual editorial compilations. It is designed for people who crave a world-view, rather than just the domestic scene, which places it in a league of its own.

Brûlé’s individuality lies in his holistic yet simple brand strategy that focuses on sticking to the basics rather than obsessing over the company’s social media presence. “I don’t care about social media and iPads,” he told the London Evening Standard in an interview.

In an age where brands are fast losing their popularity due to a limited digital presence, Brûlé’s confidence in print remains both endearing and intriguing to all those who have come across his burgeoning media empire. It also explains his hefty investment in Monocle’s sub-brand Monocle 24, a round-the-clock radio station that aims to keep listeners updated on global affairs, business, travel, arts and fashion.