The future of the BlackBerry brand appears to be in safe hands… at least, according to CEO John Chen. Chen recently posted his vision of the company’s future on LinkedIn under the title ‘The Keys to Executing a Turnaround the Right Way’. In it, he affirmed his commitment to take the Canadian telecommunications company in the right direction. As opposed to most CEOs not interested in such objectives, Chen is “in it for the long haul”.

“We are committed to reclaiming our success,” he said. Chen is on his way to making sure the BlackBerry brand stays relevant in the ever-changing and fast-evolving industry. He was appointed in his leadership role after a billion dollar cash injection courtesy of Fairfax Financial, back in November 2013. “When an organization is in a funk, a lot of people understand the problems. Not too many people understand the way out of the problems. When you only talk about the problems, you drag everyone down. Energy dissipates; hopelessness reigns,” he added.

The 59-year-old Hong Kong native acknowledged that last year was a tough test for the company. According to Digital Trends, BlackBerry were off to an ambitious start with all-new touchscreen smartphones but by the time summer came around, company sales didn’t meet the targets.

Chen plans to now focus on long-term solutions and staying positive instead of just quick fixes. “People have asked me, ‘Why do you want to do turnarounds?’ I think it’s similar to working an emergency room. When a patient comes in, you don’t ask, ‘Why is that person hurt?’ You help him or her get better. That is the culture that’s needed: one that focuses on fixing things and finding solutions, not on the obstacles before you.”

Of course, that’s not to suggest quick fixes aren’t a necessity. “If your front porch is on fire, you wouldn’t stop to calculate how long it would take for your house to burn down. You just go stop the fire. In BlackBerry’s case, we cut costs dramatically and doubled down on reducing losses and growing profits. We still have a few water buckets on hand. But no one is cooking our funeral dinner on the flames, because we took action.”

But despite posting a loss of $207 million for the quarter, Chen remains optimistic. After all, the BlackBerry Passport sold in excess of 200,000 units within the first two days of launch. Though with figures like that, the company still has a long way to go in what is fast becoming a cut-throat market. As CEO, it is Chen’s responsibility to boost confidence in both consumers and investors. Hopefully the rest of the company can learn to share his enthusiasm and sense of optimism.

And in doing so, help keep BlackBerry on the map in the future.