The Micromax Yu Yureka smartphone is looking like an affordable contender to the top-notch Samsung Galaxy S5 and Apple’s iPhone 6 especially in India. According to Tech2, 10,000 of these phones were sold in three minutes on Amazon India. There was a flash sale this Tuesday and customers did not hesitate to get the phone. The sale price was reportedly INR 8,999 and 300,00 people had registered for the sale.

Micromax phone was advertised in Amazon India’s flash sale and as expected the phones sold out in a flash. The news was officially announced on popular microblogging website Twitter on Yu Yureka’s official account (@Yuplaygod) that said, “Thanks for the response. Yureka was stock out in 3 seconds. #YUPlayGod.”

Since there was a limited quantity available, there were several customers disappointed that they were unable to get hold of the popular handset. There were reports of errors and site crashes by users who vented their frustrations on Twitter. One such user tweeted, “@YUplaygod An error occurred w(h)en we tried to process (yo)ur request. We’re working on problem & expect to resolve it shortly Preplanned error.” Another tweeted, “@YUplaygod I have it in my cart but cant purchase.”

According to NDTV, the phone is powered by the Cyonagen OS and houses an octa-core processor. There is an on-board 13 megapixel camera. Their review highlights the phone’s performance and camera as its best features.

Micromax recently announced an exclusive partnership with Amazon India and it seems to have been good to both parties. Will the three-second record be broken in their next reported flash sale on January 22? We will not be surprised…