We’re sure you’ve at least once thought about the privacy policy of your favourite photo-messaging app. Why wouldn’t you? Every application provides free services in exchange for nothing?!!

The Venice, California-based company made a post on its blog this week informing users of amendments made to the popular application’s Privacy Policy and Terms of Service. These changes prompted a huge backlash from users for reportedly trying to let marketers view private snaps… Starting to get nervous yet?

Well relax there’s no need, Snapchat is totally on-the-ball and has taken charge of the issue reassuring users of their data security.

According to the company, the main reason for the privacy policy update was to simply inform its user-base. They are constantly reminding users that snaps “are automatically deleted from our servers once we detect that they have been viewed or have expired”, just as they were before. Stockpiling is not something that happens behind the scenes and never has, as stated by Snapchat CEO Evan Spiegel.