‘Beauty lies in the eye of the beholder’, the saying goes, eye being the key word. And it’s no different for women. The first thing a woman notices about a man, alongside his facial features, is how well-groomed he is, says Dr. Gordon Patzer, author of Looks: Why They Matter More Than You Ever Imagined. It’s not about a particular style, well-dressed primarily means clean and comfortable; personalized but not outlandish. By the way, scientific studies show that red is the color that garners the most attention.

Women appreciate a man who is a good listener, not somebody who withdraws into a shell while they rant on, but a guy who engages in a meaningful two-way conversation. The man who asks questions about what she is telling him, stores that information and brings it back into later dialogue, assures his woman that she is important to him and he values her opinion.

Compassion is a quality often cited by women when asked what impresses them about their partners. Women often subconsciously note how a guy behaves with older people, waiters, mothers, even pets – it gives them an insight into a man’s character, foretelling what he’s going to be like in the role of a permanent fixture in their lives.

They say good looks fade away, sex loses its charm, but laughter lasts a lifetime. Women love a man with a good sense of humour. A man who can make you laugh every day is a treasure; a guy who can drive the stress away with a single quip, who can find something amusing in the most harrowing situation, who can laugh at others and most important, at himself, is a companion all women crave.

Self-assurance is another quality women find attractive, according to psychiatrist Dr. Sameer Malhotra. They want their man to be confident, to take initiative in handling situations, to be passionate about his career and his hobbies. There’s a fine line between confidence and arrogance, though, so be careful you don’t cross it. Pompous twats are a huge turn-off. A guy who talks about his promotion but changes the topic minutes later is alluring, but the loudmouth who can’t get over his high-school record is downright boring.