April 7th saw the official launch of MasterChef Pakistan at Avari Towers Karachi by Urdu One in collaboration with Shine 360. Australian High Commissioner to Pakistan Peter Heyword was the Chief Guest at the landmark occasion.
MasterChef in its various versions is now aired in Pakistan on international channels like Star World. The show combines the elements of a cooking show with reality television.
All the emotion and drama of an international level cooking competition is on display as budding chefs compete against each other in teams, as well as individuals for the prestigious MasterChef title.
The award grants the winner the highly-coveted MasterChef status, and a range of rewards including a cash prize and a book publishing deal, among other interesting giveaways.
The show was created by British director Frank Roddam in the 90s, but was cancelled after the first season. It was revived by the BBC in 2005, and has since led to various international spin offs.
The launch event announced Chefs Mehboob, Zakir Hussain, and Khurram Awan as the three judges for the first season. Registration was held in Karachi, Lahore and Islamabad and was strictly for participants who are currently not earning a living as professionals.
Though the series air date has yet to be announced, preparations are well-underway as viewer anticipation continues to build for the hotly-anticipated show.